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Privacy policy

This is a one-man business, so this is short and it’s true. I collect what you type into the contact form and nothing else. I don’t sell it, I don’t share it with advertisers, and I don’t add you to a mailing list you didn’t ask for. If you want it gone, email me and it’s gone.

Last updated: 17 August 2026

Who this is

Urban Digitalist is Mark Broomfield, a sole trader based in Reading, Berkshire. I’m the data controller for anything you send through this website, which means the responsibility is mine and there is nobody else to pass you to.

How to reach me

Email
info@urbandigitalist.com
Phone
07495 814205
Based in
Reading, Berkshire

What I collect, and why

One form, on the contact section of the home page. That is the only place this website asks you for anything. There is no account to create, no login, and no newsletter sign-up.

  • Your name

    Required

    So I know who I'm talking to when I reply.

  • Your email address

    Required

    So I can reply to your enquiry.

  • Your phone number

    Optional

    So I can ring you back, which is usually faster than email.

  • Your town

    Optional

    So I can tell you straight away whether you're inside the area I cover.

  • Your message

    Required

    So I can answer the thing you actually asked.

  • The date and time you sent it

    Added automatically

    So enquiries stay in order and nothing sits unanswered.

The legal basis for holding it

You asked me for a price, so I’m taking steps at your request before we might enter into a contract. That’s Article 6(1)(b) of the UK GDPR. Where I keep an enquiry on file after the conversation has ended, the basis is my legitimate interest in keeping a record of who I’ve quoted and what I quoted them, which is also how I avoid pitching you twice.

What I don’t do

  • I don’t sell your details, rent them, or pass them to anyone buying leads.
  • I don’t add you to a marketing list because you asked for a quote.
  • I don’t make any automated decision about you. Every reply you get is typed by me.
  • I don’t ask for anything sensitive, and this site isn’t aimed at under-18s.

Where your enquiry actually goes

Worth spelling out, because most policies don’t. When you press send, the form posts to this website’s own server, which passes it to an automation server I run myself. That forwards it to two places: a table in Airtable so it’s written down, and a Telegram message so my phone buzzes. Then I read it and reply.

A copy is also written to the website’s server log at the moment it arrives. That’s deliberate: if the automation ever breaks, the log is how your enquiry gets found instead of vanishing. Those logs are held by the hosting platform for a short period, measured in days, and then they’re gone.

The companies involved

These are the only third parties with any access to your data, and each one is doing a job for me under contract, not using your data for its own ends. Some are outside the UK; those transfers rely on the UK’s adequacy rules or on standard contractual clauses with the UK addendum.

  • Vercel

    United States and EU

    Hosts the website and runs the form handler. Keeps short-lived server logs which include a copy of your enquiry.

  • n8n (self-hosted)

    A server I rent and control

    My own automation server. Receives the enquiry from the website and passes it on to the two places below. No third party runs it.

  • Airtable

    United States

    Where enquiries are stored so I can keep track of who I owe a reply.

  • Telegram

    International

    Sends the alert to my phone the moment an enquiry lands.

  • Google Analytics 4

    United States

    Counts visits and shows which pages get read. Only loads if you accept cookies.

  • Meta (Facebook) pixel

    United States

    Measures advertising performance. Only loads if you accept cookies.

Cookies and tracking

Nothing that tracks you loads until you say yes. The banner you saw on your first visit is not decoration: press Reject all and Google Analytics and the Meta pixel are never loaded at all, so there is nothing to opt out of afterwards.

Strictly necessary

Your choice on the cookie banner is remembered in your browser’s local storage, under ud-cookie-consent and ud-cookie-preferences. It never leaves your device and it exists purely so the banner stops asking. It needs no consent because without it I can’t honour the answer you gave.

Analytics and advertising, if you accept

Google Analytics tells me how many people visited and which pages they read. The Meta pixel measures whether advertising is worth the money. Neither one is loaded from this website — both come from the companies named above, and both stay switched off until you press Accept.

If you do accept, these are the cookies that get set:

  • _gaUp to 2 years

    Google Analytics. Tells repeat visits apart from new ones.

  • _ga_ plus a stream IDUp to 2 years

    Google Analytics. Keeps track of a single visit as you move between pages.

  • _fbpUp to 3 months

    Meta. Identifies the browser so ad performance can be measured.

  • _fbcUp to 3 months

    Meta. Records which ad you clicked. Only set if you arrived here from a Facebook or Instagram ad.

Changed your mind? Clear this site’s data in your browser settings and the banner comes back on your next visit, ready for a different answer.

How long I keep it

  • Enquiries that didn’t become work: kept for up to 24 months, then deleted. Trades work is seasonal and people come back a year later, which is the only reason it’s not shorter.
  • Enquiries that became a paying job: kept for six years after the last invoice, because HMRC requires business records to be held that long.
  • Server logs: a few days, set by the hosting platform, then rotated away.
  • Analytics: Google Analytics keeps its data on its own retention schedule, and none of it identifies you by name.

Ask me to delete you before any of those run out and I will. You don’t need to wait.

Your rights

Under UK data protection law you have all of the following, and exercising any of them costs nothing. One email to info@urbandigitalist.com does it. No form to fill in, no proof of identity beyond me being satisfied you’re you.

See what I hold

Ask me for a copy of everything I have about you. I'll send it within one month, free of charge.

Correct it

If something's wrong — a typo in your number, the wrong town — tell me and I'll fix it.

Have it deleted

Ask and I'll delete your enquiry from Airtable and clear the Telegram message. I'll confirm when it's done.

Object, or ask me to stop

Tell me to stop contacting you and I will, permanently. You never have to give a reason.

Take it elsewhere

Ask for your details in a machine-readable file and I'll export them for you.

Complain

If you think I've handled your data badly, you can complain to the Information Commissioner's Office. Details at the bottom of this page.

If you’re not happy

Tell me first. I’d rather fix it than have it escalate, and there’s no support queue to get past. If I don’t sort it to your satisfaction, you have every right to go to the regulator.

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

ico.org.uk/make-a-complaint · 0303 123 1113

Changes to this policy

If what the website does changes, this page changes with it and the date at the top moves. There’s no archive of old versions, so if a specific wording matters to you, save a copy.

Any questions about this?

Email me and you’ll get an answer from the person who wrote the page, usually the same day.

info@urbandigitalist.com